HOME
(current)
ABOUT
RESUME
PORTFOLIO
DIGITAL ART
UI/UX
WEB DESIGN
CONTACT
ROLE
Entreprenurial Project
Project Lead
TEAM
Shaina Shultz
(Solo)
TOOLS
Adobe XD, Photoshop
PROBLEM
JOURNEY MAPPING AND USER PERSONA
SITE MAP
WIREFRAMES
All of these updates were tested by users with Adobe XD’s user testing link to guarantee interactions are correct and intuitive.
During the testing, the audience was questioned on branding and color associations. There was a clear association with Health
and the color Green as well as an association between cooking and neutral colors. For these reasons, the Cooking U colors will
be Green, White, and a Tanish Gold.
WIth three variations on darkmode, the target demographic was questioned on which they prefered. There was a strong
gravitation towards two out of three of the options. These included the two darker versions, one with a black base and the
other a dark green. Each design incorporated highlights of the brand colors in different shades. After much deliberation with the
target user, it was concluded that elements of both versions would work best to represent the Cooking U darkmode app, below
is the final design.
THE DESIGN
DARKMODE
Cooking U wants to create a way to help
college students find the freedom the comes
with cooking for yourself.
College students are learning how to live on their own, which means they need to feed themselves. While some
students may have access to on campus dining for all four years, not all students live on campus. Many other students
face the issue of allergies or other dietary restrictions. This app would provide students with the freedom that comes
with cooking their own meals.
This product design has not been developed.
